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2020. 2. 14. 15:02카테고리 없음

  1. Business Research Methods Assignment

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Business Research Methods Assignment

client. live broadcast source. live broadcast support node/server. home media server 2. ACE Stream P2P Multimedia Plug-in for web browsers is similar to such plug-ins as Flash, Silverlight, DivX, etc., but using libvlc library (the base of VLC – one of the most popular desktop players in the world).

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Introduction To Business Research Methods. 1. Introduction toBusiness Research Methods Dr Anthony Yeong DBA MBA PMP PRINCE2 Practitioner July 2011.

 To understand the fundamental concepts of business research methods To appreciate the several terminologies in business research To be able to identify one’s own philosophical position in business research To be able to identify one’s own practical position in business research.  What is Business Research? What is Theory? Deduction & Induction Research Paradigms Ontology Epistemology Quantitative Research Qualitative Research Mixed Methods Q&A.

 What is Business Research? “The application of the scientific method in searching for the truth about business phenomena.

These activities include defining business opportunities and problems, generating and evaluating ideas, monitoring performance, and understanding the business process.” (Zikmund, 2010, p5). Scope of Research BASIC TYPES OF RESEARCH APPLIED Non-Specific Specific Research Research. Type of Research  Natural Sciences  Social Sciences  Management Sciences (Business Research).  What is Theory? “A formal, logical explanation of some events that includes predictions of how things relate to one another.” (Zikmund, 2010, p39).  What is Good Theory? “A theory is a good theory if it satisfies two requirements.

It must accurately describe a large class of observations on the basis of a model that contains only a few arbitrary elements. And it must make definite predictions about the result of future observations” (Source: Stephen Hawking, A Brief History of Time, 1988 ).  A prediction about the relationship between two or more variables. Prediction is about what researcher expects to find in his/her research. Hypotheses are more specific than theories. A theory could have many different hypotheses. If the hypotheses offered by the theory are confirmed, the theory is supported. If the hypotheses offered by the theory are rejected, the theory is not supported and should be re-evaluated through further research.

Null Hypothesis (H0) There is no relationship between two measured phenomena. H0:There is no link between smoking and cancer. Null Hypothesis can never be proven.

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It can either be rejected or fail to reject.Alternative Hypothesis (H1) A hypothesis to be adopted if the Null hypothesis implied to be highly implausible. The hypothesis to be accepted if the Null hypothesis is rejected. H1: There is significant link between smoking and cancer.“Most confusing phrase in research: Fail to reject Null Hypothesis”. Reject H0 Don’t Reject H1 Truth H0 Type I Error Right Decision (False Positive) H1 Right Decision Type II Error (False Negative)Type I Error Example - H0: The patient is not sick. Implies patient is sick.

Actual fact is the patient is healthy.Type II Error Example - H0: The patient is not sick. Don’t Reject H0. Implies patient is healthy. Actual fact is the patient is sick. Independent Variable: The presumed “cause” in the theoretical model. Dependent Variable: The presumed “effect” in the theoretical model.

Moderating Variable: Suspected or known to impact or influence the Dependent Variable.